Marshawn Lynch’s BEASTMODE Apparel

Duration: 2014 – 2017 • URL: Beastmodeonline.com

After winning the 2014 Super Bowl, Seattle Seahawks Running Back, Marshawn "Beast Mode" Lynch wanted to create his athletic and lifestyle clothing line. I was brought on to launch the brand and help build a team managing branding, website design, product design, partner relationships, growth operations, and retail store openings in Oakland, CA & Seattle, WA. Since launching, BEASTMODE has become a game-changing, high-energy urban athleisure brand that spans fashion, entertainment, media, and the sports industries.