Bank of America App Exploration

Duration: 2018

This project was for an experimental Bank of America personal banking app that featured: user authentication, account management, transaction history, account transfers, and check depositing.

I started this project by researching negative (<3 star) real customer/user reviews of BOA’s existing (live) app. I drafted a strategy and concept from reading through customer pain-points, improvement ideas, likes & dislikes, etc.

Solutions to existing customer dislikes or pain-points:
• Spending analysis/breakdown
• Lock / unlock cards/accounts - lost, stolen, etc.
• More detailed info about credit score
• Easier to pay Credit Cards
• Create a “TRAVELING” setting using geolocation to know when user is traveling to avoid card disablement.
• Incorporate mortgage pay inside App (where mortgage) is owned and how amount affects monthly budget expenses

What Customers Love about Current App:
• Speed
• Accurate in balances, recurring payments & scheduling,
• Transfers within/out of App
• Ability to deposit checks

 
BOA-Banking-App.jpg

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