After winning the 2014 Super Bowl, Seattle Seahawks Running Back, Marshawn "Beast Mode" Lynch wanted to create his athletic and lifestyle clothing line. I was brought on to launch the brand and help build a team managing branding, website design, product design, partner relationships, retail store openings in Oakland, CA & Seattle, WA. and other day to day operations. Since launching, BEAST MODE has become a game-changing, high-energy urban athleisure brand that spans fashion, entertainment, media, and sports industries.
Primary Responsibilities: - Art Direction - eCommerce Management - Branding / Brand Management - Product Design - Concept Design - Web Design - Inventory Management - Front End Development - UI/UX Design / Mapping / Development - Internet Marketing - Affiliate Marketing - Online Performance Analysis - Product Photography - Email Marketing - Copywriting - Customer Support Management - Distribution Management - Online Inventory Management - Social Media Design and Maintenance - Launched 2 Retail Stores: Oakland & Seattle - POS setup and management - Amazon / FBA setup and maintenance - Partner Advertising Efforts and Design
Brand Partnerships: - Starbucks - Amazon - New Era Hats - Call of Duty - Louisville Slugger / Bionic Gloves - Cal Berkeley - Strideline Socks - Greats Shoes - Bear Gryllis (TV show) - FX's "The League" (TV show) - Conan O'Brien (TV show) - PSD Underwear - Seattle Chocolate Company - IVI Sunglasses
Hunters Specialties is a well known and trusted brand within the hunting industry. They specialize in game calls, tools, odor elimination, and other hunting equipment.
I was brought on as a consultant to create Hunters Specialties' first E-Commerce Store & enhance the brand's digital presence:
- UX & UI Web Design - Analytical Analysis and Reporting - Online Marketing - Front End Development - Product Management - Email Automation Marketing - Demographic Analysis and Targeting - Social Media Campaign Management
Marshawn Lynch, Richard Sherman, & Cliff Avril Bricks 2 Books Logo Design
Bricks 2 Books is a charitable foundation that builds new schools in Haiti. Founded in 2016 by 3 Seattle Seahawks players: Cliff Avril, Marshawn Lynch, and Richard Sherman.
Branding & Logos
Verizon FiOS LP Redesign
Mockup for a homepage redesign for Verizon FiOS Deals.com. Given the analytical data gathered, the new design is targeted towards a younger (24-34), tech-savvy demographic.
Walter McCarty Music Design
Walter McCarty played on the Championship 1996 University of Kentucky Basketball team and played many years in the NBA for the Phoenix Suns, Boston Celtics, LA Clippers and New York Knicks. Since retiring from the NBA, McCarty has made a name for himself as an established R&B / Urban Singer. I was tasked to design covers for his hit single “Lovaholic” ft. Ace Hood and his latest Album titled “UNBREAKABLE” released November 2012.
Frontier SMB Redesign
Mockup for a redesign for Frontier Small Business. Given the analytical data gathered, the new design is targeted towards a new, urban small business owner.