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Healthline Apps & Various UX Products
Duration: 2019 – Present • URL: Healthline.com
In 2018, Red Ventures purchased Healthline.com, the #1 most visited health website with over 200 million monthly visits. I joined the team after becoming a part of Red Ventures to lead various creative investigations, redesigns, and brand growth opportunities.
Social App UI Investigation
I was tasked with exploring new activity and bookmark features for existing social apps. I focused on integrating these new features and functionalities within the existing design system / UI in order to minimize front/backend efforts and costs.
Increase Healthline’s Value with Deeper Partner Integrations
Overview: After seeing growth and success as a preferred CBD partner with Healthline, Charlotte’s Web CBD wanted to grow their presence onsite and deepen their relationship. Currently, when a user clicks a “Shop Now” CTA on an article, they are redirected offsite to the Charlotte’s Web product to purchase. This can be unexpected, so I explored how we could directly integrate with Charlotte’s Web and reduce bounce rate by better guiding conversion traffic off-site from Healthline and deeper into conversion journey/funnel.
Solution: Co-Branded Partner Experiences
These co-branded landing pages work to leverage Healthline branding and content as a valuable (monetizable) asset on tailored conversion-centric experiences.
I presented these solutions from a “Good” “Better” Best” approach that depended on lift/tech stack requirements, costs, and API capabilities.
CONSUMER JOURNEY
Charlotte’s Web CBD
Mens Health Hub x Roman
Solution: Men’s Health Hub sponsored by Roman
API integration for Roman Onboarding
Solution: Create an integrated API that allows for a consumer to start signing up for Roman’s (laborious) free consultation directly on the Healthline site while reading a relevant article.
