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Healthline Review Badge Creation

Duration: 2020

Goal:
In an effort to better educate and help consumers compare products, the Healthline Medical Integrity team began reviewing, testing, and rating various CBD products featured across the Healthline site. I was tasked with creating a visual “badge” or indicator that could be used on and offsite to designate which products had been “verified” and were “top-rated” according to the Healthline rating system.

Solution: 
I lead a remote design sprint with stakeholders, other designers, and content strategists, where we established core values and use-cases for the new badge. Next, working along 2 other designers, we began exploring design treatments and refinements. Eventually, we chose the square design below and began user testing this badge design in existing article uses.

Concept & Design Sprint

Conducted & led a (remote) brand sprint using Miro

Competitor Analysis & Badge Design Exploration

Final Badge Logo Mark

USER TESTING: FIGMA PROTOTYPE

Findings:
• Need to build trust and brand recognition in Healthline
• While the users found the article text to be informative, we need to solution a better way of digesting the long articles and pricing
• The badge and review system introduction should be more clear about it’s medical integrity so that it wouldn’t appear as a product recommendation from a sponsored blog or social media influencer

Directions for navigating the Figma prototype below:

• From Page 1 (Article) click the LIFTMODE Hemp title in the carousel or content under LIFTMODE hemp product listing

• From Page 2 (Brand Review of LiftMode Hemp), click “Learn about our review criteria”

• From Page 3 (Healthline’s Verification Process) scroll on the doctor profiles or open and close the various accordions