Golden West Boots blends heritage craftsmanship with bold digital storytelling. I led the digital strategy, UX design, and e-commerce launch—partnering with renowned boot designer Michael Petry and Country Music artist/co-founder Lainey Wilson to deliver a mobile-first, high-conversion e-commerce storefront. The digital experience & solution supported a multi-channel debut that included a Nashville launch party, physical pop-up, and coordinated media rollout — bringing the brand to life across digital and real-world touchpoints.

The Golden West launch was a powerful success—visually, emotionally, and commercially. The site brought the brand’s Western spirit to life with a modern edge, capturing Lainey Wilson’s distinct persona and connecting deeply with her fanbase. Launch-day traffic spiked, social engagement surged, and the brand quickly established itself as a standout in the premium boot market. By aligning product, narrative, and digital experience, we delivered a debut that resonated with both loyal fans and first-time buyers.